When it became clear the pandemic was going to have a significant impact on our lives, many businesses had decisions to make and some had the choices taken right out of their hands. Do you close your doors? Adapt to the new social norms? Are you essential?
Many small businesses suffered greatly because they lacked the resources to withstand the storm. Even large businesses and universities who were sure to survive the hardships had to make tough financial decisions including hiring and raise freezes, lay offs, and more. However, there is the niche that found ways to thrive in the state of things.
Luckily, food is undoubtably a necessity - and not just for our physical health. So food industries did what they do best, adapt and grow to fit the needs of the world around them. Farmers markets packages produce to reduce contamination, restaurants went through multiple changes, grocery stores created special hours for the vulnerable, and boutique personal chef services like us? Well, we discovered a new need for safe, reliable, custom made food services.
Can't get out to the grocery store? We'll shop and bring it over (not to mention cook and put away the food). Not eating out? That's okay, we have higher quality food in the comfort of your private home. Is it hard to socialize? We can set up a virtual activity that will have you bonding and laughing and asking, Corona who?
For us, it was all about finding the silver lining. Maintaining optimism, seeing our clients' needs, and fulfilling them. Yes, the storm was dark at first - but we made our way out and we're happily growing as a result.
See? Even roses can grow in concrete.
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